BHS DECA Competes at the District Conference

The Burlington High School DECA chapter, advised by Jonathan Cue, traveled to the Holiday Inn in Boxboro and competed against 14 other Massachusetts towns in the District IV DECA Conference on Thursday, December 19th. Massachusetts DECA is comprised of 7 districts total. After placing at the district level, members are then eligible to compete at the 2014 Massachusetts State DECA Conference, which will be held on March 14 – 16 at the Marriott Copley Hotel in Boston.

As a former DECA advisor, I was excited to accompany Mr. Cue and his students to the competition and offer my support. At the conference, students competed in a variety of marketing and business-related events including: Hospitality and Tourism, Sports and Entertainment Marketing, Business Services, Automotive Marketing Services, and Human Resource Management. Despite the tough competition, a total of nine Burlington students placed in the top five in their respective events and are now eligible to attend and compete in the State DECA Conference. The next step for state conference winners is the chance to compete at the 2014 International Career Development Conference in Atlanta, Georgia, May 3 – 6.

Students in DECA compete either individually or in teams of two. Students are able to extend and apply what they learn in the classroom to real-world problems which they must solve and present to a panel of judges in a role-playing scenario. Students must also take a comprehensive written exam within a specific career cluster; either business administration, finance, marketing, or hospitality and tourism. The entire DECA experience promotes the development of a student’s creativity, analytical, and critical thinking skills. DECA is an excellent organization for students to join, and helps many students identify a college and career path. The organization is also committed to entrepreneurship education and offers events in Entrepreneurship Innovation, Entrepreneurship-Growing Your Business, and the International Business Plan event.

Additionally, DECA is on the cutting-edge of marketing industry trends, which as we all know rely heavily on current technologies. So for students interested in business and technology, DECA is certainly an organization they should consider joining in the future. If nothing else, DECA provides a challenging, yet fun (students do have the opportunity to socialize) experience where students must conduct themselves with the highest level of professionalism, dress professionally, and orally present to an industry expert. Gaining this experience is something that would benefit every student, regardless of whether or not he or she ends up pursuing a business or marketing-related profession. Of course I’m a bit biased, but I believe that DECA is truly the type of organization that has something for everyone! Last but not least, seeing the look on a student’s face when his or her name is called as a conference winner is priceless!

Congrats to all of the Burlington DECA students who competed at Districts!

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Burlington High School DECA members heading to the next round of competition include:









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